{"id":5481,"date":"2025-06-13T15:10:44","date_gmt":"2025-06-13T15:10:44","guid":{"rendered":"https:\/\/kordatattoo.com\/?p=5481"},"modified":"2025-06-13T15:28:34","modified_gmt":"2025-06-13T15:28:34","slug":"tattoo-market-in-switzerland","status":"publish","type":"post","link":"https:\/\/kordatattoo.com\/de\/2025\/06\/tattoo-market-in-switzerland\/","title":{"rendered":"The Tattoo Market in Switzerland Is Oversaturated: What Clients Need to Know"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5481\" class=\"elementor elementor-5481\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-ba0d10e e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"49421\" data-id=\"ba0d10e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e13949 elementor-widget elementor-widget-image\" data-id=\"6e13949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-1024x677.jpg\" class=\"attachment-large size-large wp-image-5485\" alt=\"tattoo market in switzerland\" srcset=\"https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-1024x677.jpg 1024w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-300x198.jpg 300w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-768x507.jpg 768w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-1536x1015.jpg 1536w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-2048x1353.jpg 2048w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-18x12.jpg 18w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/111-600x396.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e31661 elementor-widget elementor-widget-heading\" data-id=\"8e31661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tattoo Market in Switzerland - The Boom and the Backlash <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8f935 elementor-widget elementor-widget-text-editor\" data-id=\"1c8f935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"654\" data-end=\"1034\">Over the past few years, Switzerland has seen a rapid increase in the number of tattoo studios. Especially in cities like Zurich, <strong data-start=\"784\" data-end=\"828\">new tattoo shops are opening every month<\/strong>, with some barely lasting longer than a few seasons. On the surface, it might seem like a healthy, growing market. But behind the scenes, the <strong data-start=\"971\" data-end=\"1033\">tattoo market in Switzerland is oversaturated\u2014and unstable<\/strong>.<\/p><p data-start=\"1036\" data-end=\"1238\">It\u2019s not just a matter of competition. It\u2019s a deeper problem rooted in business-first thinking, low-quality work, and unsustainable pricing that threatens the future of professional, artist-run studios.<\/p><hr data-start=\"1240\" data-end=\"1243\" \/><h2 data-start=\"1245\" data-end=\"1310\">How It Starts: Tattoo Studios Run Like Businesses, Not Studios<\/h2><p data-start=\"1312\" data-end=\"1541\">The growth of commercial and chain tattoo shops has shifted the industry\u2019s values. These studios are often launched by <strong data-start=\"1431\" data-end=\"1459\">businessmen or investors<\/strong>, not artists. They see tattooing as a trendy, high-demand service to profit from.<\/p><p data-start=\"1543\" data-end=\"1601\">To operate, they need tattooers\u2014and fast. But these shops:<\/p><ul data-start=\"1603\" data-end=\"1732\"><li data-start=\"1603\" data-end=\"1641\"><p data-start=\"1605\" data-end=\"1641\">Prioritize <strong data-start=\"1616\" data-end=\"1639\">volume over quality<\/strong><\/p><\/li><li data-start=\"1642\" data-end=\"1683\"><p data-start=\"1644\" data-end=\"1683\">Offer <strong data-start=\"1650\" data-end=\"1661\">low pay<\/strong> and poor conditions<\/p><\/li><li data-start=\"1684\" data-end=\"1732\"><p data-start=\"1686\" data-end=\"1732\">Care more about <strong data-start=\"1702\" data-end=\"1730\">branding than experience<\/strong><\/p><\/li><\/ul><p data-start=\"1734\" data-end=\"1886\">Naturally, <strong data-start=\"1745\" data-end=\"1778\">good artists don\u2019t stay long.<\/strong> Many leave after realizing the environment doesn\u2019t support long-term career growth or artistic development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633e1e7 elementor-widget elementor-widget-image\" data-id=\"633e1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-1024x677.jpg\" class=\"attachment-large size-large wp-image-5504\" alt=\"Good tattoos aren&#039;t cheap, cheap tattoos aren&#039;t good\" srcset=\"https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-1024x677.jpg 1024w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-300x198.jpg 300w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-768x507.jpg 768w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-1536x1015.jpg 1536w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-2048x1353.jpg 2048w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-18x12.jpg 18w, https:\/\/kordatattoo.com\/wp-content\/uploads\/2025\/06\/333-600x396.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc506ec elementor-widget elementor-widget-text-editor\" data-id=\"dc506ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1893\" data-end=\"1947\">The Ripple Effect: New Artists, Short-Term Mindsets<\/h2><p data-start=\"1949\" data-end=\"2159\">When those artists leave, many <strong data-start=\"1980\" data-end=\"2006\">open their own studios<\/strong>\u2014often without being fully prepared for the business or legal responsibilities. To stay afloat, they <strong data-start=\"2107\" data-end=\"2144\">bring in more artists from abroad<\/strong>, most of whom:<\/p><ul data-start=\"2161\" data-end=\"2305\"><li data-start=\"2161\" data-end=\"2209\"><p data-start=\"2163\" data-end=\"2209\">Are not officially registered in Switzerland<\/p><\/li><li data-start=\"2210\" data-end=\"2252\"><p data-start=\"2212\" data-end=\"2252\">Don\u2019t contribute to taxes or insurance<\/p><\/li><li data-start=\"2253\" data-end=\"2305\"><p data-start=\"2255\" data-end=\"2305\">Fly in for a few weeks, take cash, and disappear<\/p><\/li><\/ul><p data-start=\"2307\" data-end=\"2464\">This growing rotation of temporary artists creates <strong data-start=\"2358\" data-end=\"2395\">no accountability, no consistency<\/strong>, and ultimately <strong data-start=\"2412\" data-end=\"2435\">lowers the standard<\/strong>of tattooing in the country.<\/p><hr data-start=\"2466\" data-end=\"2469\" \/><h2 data-start=\"2471\" data-end=\"2522\">The Real Problem: Price Wars Are Killing Quality<\/h2><p data-start=\"2524\" data-end=\"2755\">Possibly the most damaging trend is <strong data-start=\"2560\" data-end=\"2587\">aggressive underpricing<\/strong>. Some artists\u2014whether working in backroom studios or flying in every second month\u2014base their entire strategy on being cheaper than everyone else. We now regularly see:<\/p><ul data-start=\"2757\" data-end=\"3046\"><li data-start=\"2757\" data-end=\"2865\"><p data-start=\"2759\" data-end=\"2865\"><strong data-start=\"2759\" data-end=\"2813\">Swiss tattoo prices cheaper than in Eastern Europe<\/strong>, even though the cost of living here is 5x higher<\/p><\/li><li data-start=\"2866\" data-end=\"2945\"><p data-start=\"2868\" data-end=\"2945\">Day sessions being offered at <strong data-start=\"2898\" data-end=\"2943\">a fraction of what they cost 10 years ago<\/strong><\/p><\/li><li data-start=\"2946\" data-end=\"3046\"><p data-start=\"2948\" data-end=\"3046\">Prices so low that it\u2019s impossible to cover basic studio costs, let alone run a professional space<\/p><\/li><\/ul><p data-start=\"3048\" data-end=\"3296\">\ud83d\udcc9 For context:<br data-start=\"3063\" data-end=\"3066\" \/>At quality-focused studios, day session prices have <strong data-start=\"3118\" data-end=\"3136\">dropped 30\u201340%<\/strong> over the past decade just due to market pressure.<br data-start=\"3186\" data-end=\"3189\" \/>But the \u201cprice-dump\u201d studios? They&#8217;re offering rates <strong data-start=\"3242\" data-end=\"3254\">only 30%<\/strong> of what used to be normal in Switzerland.<\/p><p data-start=\"3298\" data-end=\"3449\">\ud83d\udcac <a class=\"cursor-pointer\" href=\"https:\/\/kordatattoo.com\/de\/2024\/12\/tattoo-prices-explained-what-influences-the-cost-of-your-ink\/\" target=\"_new\" rel=\"noopener\" data-start=\"3301\" data-end=\"3449\">Need a breakdown of what influences tattoo prices? Read this post.<\/a><\/p><h2 data-start=\"3456\" data-end=\"3500\">Two Types of Clients\u2014and a Divided Market<\/h2><p data-start=\"3502\" data-end=\"3542\">As the market splits, so do the clients:<\/p><ul data-start=\"3544\" data-end=\"3879\"><li data-start=\"3544\" data-end=\"3694\"><p data-start=\"3546\" data-end=\"3694\"><strong data-start=\"3546\" data-end=\"3557\">Group A<\/strong>: People who look for artists whose work they admire. They value connection, quality, and are willing to invest in something permanent.<\/p><\/li><li data-start=\"3695\" data-end=\"3879\"><p data-start=\"3697\" data-end=\"3879\"><strong data-start=\"3697\" data-end=\"3708\">Group B<\/strong>: People who make decisions based entirely on price. If someone is offering a full-day session for CHF 250, they book it\u2014without checking the artist, setup, or experience.<\/p><\/li><\/ul><p data-start=\"3881\" data-end=\"4090\">And here\u2019s the thing: <strong data-start=\"3903\" data-end=\"3934\">you can\u2019t blame the clients<\/strong>. They aren\u2019t the problem. The problem is that <strong data-start=\"3981\" data-end=\"4067\">this environment forces professional studios to compete in an impossible price war<\/strong>\u2014and many simply can\u2019t.<\/p><hr data-start=\"4092\" data-end=\"4095\" \/><h2 data-start=\"4097\" data-end=\"4150\">Unsustainable Studios, Artists Leaving Switzerland<\/h2><p data-start=\"4152\" data-end=\"4412\">The reality? Many professional tattoo studios in Switzerland are struggling. Rent, health insurance, taxes, equipment, and legal obligations don\u2019t disappear just because the market drops its prices. It\u2019s becoming harder to stay open\u2014<strong data-start=\"4385\" data-end=\"4411\">and many are giving up<\/strong>:<\/p><ul data-start=\"4414\" data-end=\"4624\"><li data-start=\"4414\" data-end=\"4461\"><p data-start=\"4416\" data-end=\"4461\">Studios are being sold or quietly shut down<\/p><\/li><li data-start=\"4462\" data-end=\"4551\"><p data-start=\"4464\" data-end=\"4551\">Artists are <strong data-start=\"4476\" data-end=\"4493\">moving abroad<\/strong> to countries where running a studio is more sustainable<\/p><\/li><li data-start=\"4552\" data-end=\"4624\"><p data-start=\"4554\" data-end=\"4624\">New artists have no one to learn from\u2014because the veterans are leaving<\/p><\/li><\/ul><p data-start=\"4626\" data-end=\"4783\">The tattoo industry here is <strong data-start=\"4654\" data-end=\"4680\">starting to eat itself<\/strong>, and the long-term effect will be fewer quality artists, fewer safe studios, and more unhappy clients.<\/p><h2 data-start=\"4790\" data-end=\"4826\">Why It Still Matters Where You Go<\/h2><p data-start=\"4828\" data-end=\"5073\">Tattooing isn\u2019t just a service. It\u2019s a <strong data-start=\"4867\" data-end=\"4876\">craft<\/strong>, a collaboration, and something permanent on your body. When you choose a tattoo studio, you\u2019re not just booking an appointment\u2014you\u2019re trusting someone with your skin, your story, and your safety.<\/p><p data-start=\"5075\" data-end=\"5135\">Choosing a <strong data-start=\"5086\" data-end=\"5128\">legit, professional, artist-run studio<\/strong> means:<\/p><ul data-start=\"5137\" data-end=\"5430\"><li data-start=\"5137\" data-end=\"5190\"><p data-start=\"5139\" data-end=\"5190\">The artist is registered, insured, and pays taxes<\/p><\/li><li data-start=\"5191\" data-end=\"5246\"><p data-start=\"5193\" data-end=\"5246\">The workspace is hygienic and meets legal standards<\/p><\/li><li data-start=\"5247\" data-end=\"5333\"><p data-start=\"5249\" data-end=\"5333\">You get a <strong data-start=\"5259\" data-end=\"5282\">personal connection<\/strong> with someone who actually cares about their work<\/p><\/li><li data-start=\"5334\" data-end=\"5430\"><p data-start=\"5336\" data-end=\"5430\">If something goes wrong, that artist is <strong data-start=\"5376\" data-end=\"5391\">still there<\/strong>\u2014not on a plane back to another country<\/p><\/li><\/ul><p data-start=\"5432\" data-end=\"5623\"><a href=\"https:\/\/kordatattoo.com\/de\/2025\/04\/tattoo-booking-process-at-our-zurich-studio\/\">\ud83d\udca1 Curious what a real booking process looks like? Here\u2019s how it works at our Zurich studio.<\/a><\/p><hr data-start=\"5625\" data-end=\"5628\" \/><h2 data-start=\"5630\" data-end=\"5698\">Final Thoughts: The Future of Tattooing in Switzerland Is at Risk<\/h2><p data-start=\"5700\" data-end=\"5874\">Tattooing in Switzerland is becoming a numbers game. The more studios that open, the more the prices drop, and the harder it becomes for artists who actually care to survive.<\/p><p data-start=\"5876\" data-end=\"6061\">If you\u2019re thinking of getting a tattoo\u2014take your time. <strong data-start=\"5931\" data-end=\"5996\">Look at portfolios. Choose a style you love. Meet the artist.<\/strong>Don\u2019t fall for flashy ads or cheap prices that don\u2019t make sense.<\/p><p data-start=\"6063\" data-end=\"6231\">This isn\u2019t about gatekeeping the industry\u2014it\u2019s about <strong data-start=\"6116\" data-end=\"6133\">protecting it<\/strong>, so artists can keep doing what they love, and clients can keep getting tattoos they\u2019re proud of.<\/p><hr data-start=\"6233\" data-end=\"6236\" \/><h3 data-start=\"6238\" data-end=\"6298\">\u27a1\ufe0f Want a tattoo from someone who actually gives a shit?<\/h3><p data-start=\"6300\" data-end=\"6468\"><a class=\"cursor-pointer\" href=\"https:\/\/kordatattoo.com\/de\/contact-us\/\" target=\"_new\" rel=\"noopener\" data-start=\"6300\" data-end=\"6375\">Book a consultation at our Zurich studio<\/a><br data-start=\"6375\" data-end=\"6378\" \/>Or follow us on <a class=\"broken_link\" href=\"https:\/\/www.instagram.com\/kordatattoo\" target=\"_new\" rel=\"noopener\" start=\"6394\" end=\"6444\">Instagram<\/a> to see our latest work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tattoo Market in Switzerland &#8211; The Boom and the Backlash Over the past few years, Switzerland has seen a rapid increase in the number of tattoo studios. Especially in cities like Zurich, new tattoo shops are opening every month, with some barely lasting longer than a few seasons. On the surface, it might seem like [&hellip;]<\/p>\n","protected":false},"author":119255641,"featured_media":5485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2091397],"tags":[],"class_list":["post-5481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tattoo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/posts\/5481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/users\/119255641"}],"replies":[{"embeddable":true,"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/comments?post=5481"}],"version-history":[{"count":5,"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/posts\/5481\/revisions"}],"predecessor-version":[{"id":5508,"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/posts\/5481\/revisions\/5508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/media\/5485"}],"wp:attachment":[{"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/media?parent=5481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/categories?post=5481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kordatattoo.com\/de\/wp-json\/wp\/v2\/tags?post=5481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}